Founder of CCU, Branch Manager at CrossCountry Mortgage, and co-architect of Social Realtr’s coaching program. 313K IG followers. $1B+ in closed loans. CCU is included in every Social Realtr plan.
Shawn Kaplan — known as “Kap” — is a Branch Manager and Loan Officer at CrossCountry Mortgage in Franklin, TN. With nearly 25 years in the lending industry, over $1B in closed loans, and 10,000+ families helped, he’s one of the most recognized mortgage professionals in the country.
Shawn built a massive social media presence — 313K on Instagram, 49K on YouTube — by creating authentic, high-value content. His philosophy: content creates closings. One social media connection led to a 120-unit preferred lender deal from a single meeting.
He founded Content Creator University (CCU) to teach real estate agents and lenders the exact system he uses. CCU is included in every Social Realtr plan — bi-weekly live masterclasses, a training library, video scripts, AI prompts, and a private community.
Social Realtr is the done-for-you social media content platform trusted by top Content Creator University members. We replace the designer, video editor, and social media manager with one SaaS subscription — custom graphics, short-form video editing, captions, hashtags, and automated posting across 8 platforms. Every post is designed by a real creative team, localized to each agent’s market, and scheduled automatically so Content Creator University members can focus on executing what they learn.
Content Creator University (CCU) is a training program founded by Shawn Kaplan that teaches real estate agents and mortgage lenders how to turn social media content into closings. CCU is included in every Social Realtr plan — bi-weekly live masterclasses, a training library, video scripts, AI prompts, and a private community.
Shawn Kaplan is a Branch Manager and Loan Officer at CrossCountry Mortgage in Franklin, TN with nearly 25 years in the lending industry. He has closed over $1B in loans, helped 10,000+ families, has 313K Instagram followers, 49K YouTube subscribers, and is recognized on the Scotsman Guide Top Originators list.
Yes. Content Creator University is included in every Social Realtr plan at no additional cost. Members get bi-weekly group coaching with Shawn Kaplan, a full training library, video scripts, AI prompts, and access to a private community of real estate professionals.
CCU teaches you the strategy — how to build authority, create content that converts, and generate leads from social media. Social Realtr handles the execution — done-for-you graphics, video editing, captions, scheduling, and posting. Together, you learn the game and have a team running it for you.
Every Social Realtr plan includes CCU. Book a demo to get started.
Book a Demo Become a Partner