Homesnap was acquired and sunsetted. Social Realtr offers the Google SEO and done-for-you social media content that agents actually need. Compare the two side by side.
Homesnap is gone. Acquired by CoStar Group for $250 million in 2020, then merged into Homes.com in late 2022 — cutting 100 jobs and sunsetting the standalone product. Agents who relied on Homesnap for Google Business Profile management, listing ads, and MLS data were left scrambling for a replacement. The product is no longer actively developed, and the features that did survive are buried inside the Homes.com ecosystem.
Social Realtr is the future-proof alternative — and it does far more. For Google SEO, Social Realtr offers Local Leader ($99/month): a dedicated service that includes a local search audit, professionally branded GBP optimization, 10-keyword optimization, AI search optimization (AEO), on-demand performance reports, and support calls. Real results: Amy Beckum ranked #1 on Google in 3 months, Jennifer Le Soon saw a 300% increase in Google calls, and Sid Sidhu generated 1,630 Google search views (+134% increase).
But Google SEO is only half the picture. Social Realtr also delivers done-for-you social media content — custom local graphics, short-form video editing, SEO and AEO-optimized captions, and posting to up to 8 platforms — all managed through SocialRealtr Studio™, with Content Creator University coaching included. No contracts. Cancel anytime. One platform for Google dominance and social media authority.
CoStar merged Homesnap into Homes.com in 2022. No new features, no roadmap, no standalone product. Social Realtr is active, growing, and shipping new features monthly.
Homesnap offered surface-level Google Business Profile management. No keyword optimization, no local search audits, no AEO strategy. Social Realtr’s Local Leader: 10-keyword optimization, branded GBP, AEO-ready.
Homesnap let you share listings and run ads, but never created a single graphic, video, or caption for you. Social Realtr creates custom local content for your brand every week.
Homesnap Stories added stickers to listing clips. That is not video editing. No professional short-form video production. Social Realtr edits your raw footage into polished, ready-to-post videos.
Rated “Poor” on Trustpilot. Complaints about billing, dead leads, and impossible cancellations. Social Realtr: 4.9 stars. No contracts. Cancel anytime.
Homesnap only supported Facebook and Instagram ads. No organic posting to LinkedIn, Google, TikTok, YouTube, Pinterest, or X. Social Realtr posts to all 8 platforms.
Google SEO, social media, content creation, and more. See what you actually get. HomeSnap vs Social Realtr — compared feature by feature.
|
Homesnap
Visit Site
|
||
|---|---|---|
| Google SEO & GBP | ||
| Google Business Profile optimization | ✓ | Basic tools (sunsetted) |
| Local search audit | ✓ | × |
| Keyword optimization (10 keywords) | ✓ | × |
| AI search optimization (AEO) | ✓ | × |
| On-demand performance reports | ✓ | × |
| Dedicated support calls | ✓ | × |
| Content & Creative | ||
| Done-for-you content | ✓ | × |
| Video editing | ✓ | × |
| Custom local graphics | ✓ | × |
| SEO and AEO-optimized captions | ✓ | × |
| Local market content | ✓ | × |
| Platform & Technology | ||
| Platforms posted to | 8 channels | 2 (ads only) |
| Client dashboard | ✓ | Agent app (discontinued) |
| Content calendar | ✓ | × |
| Content approval workflow | ✓ | × |
| Analytics & reports | ✓ | Ad metrics only |
| Product status | Active & Growing | Sunsetted |
| Pricing & Terms | ||
| Social media starting price | $99/mo | N/A — no content service |
| Google SEO starting price | $99/mo | Included in Pro (was $299/yr) |
| Content creation included | ✓ | × |
| Setup fees | $0 | $0 |
| Contracts | None | Annual subscription |
| Coaching included | ✓ | × |
| Free trial | 14 days | Free basic tier (was) |
| Trust & Reputation | ||
| Trustpilot | 4.9 ★ | 2.6 ★ |
| 5.0 ★ | — | |
| BBB | — | Not Accredited |
Homesnap gave you basic GBP tools and listing ads. Social Realtr gives you everything.
Homesnap was a search app with an ad dashboard — now sunsetted. Social Realtr gives you a full content management platform: content calendar, approval workflows, analytics, team chat, and cloud storage. Everything in one place, actively developed.
The direct replacement for Homesnap’s GBP management — and far more powerful. Local Leader optimizes your Google Business Profile with 10 target keywords, branded assets, local search audits, and AEO optimization so you rank in both traditional and AI-powered searches.
Homesnap Stories let you add stickers to listing clips. Social Realtr takes your raw footage and turns it into polished, ready-to-post short-form videos. Upload from any device — editing, captions, scheduling, and publishing are all handled by our team.
Homesnap had no brand management. Social Realtr stores your colors, fonts, logos, headshot, and market details in a brand profile that ensures every piece of content — graphics, videos, captions — is on-brand and localized to your market.
A real estate search app with basic GBP management and listing-based Facebook and Instagram ads. Acquired by CoStar for $250M, merged into Homes.com, and effectively sunsetted. No content creation, no video editing, no keyword optimization, no active development. Trustpilot: 2.6 stars.
Social Realtr
Recommended
Google SEO + done-for-you social media in one platform. Local Leader handles GBP optimization, 10-keyword targeting, and AEO. The creative team designs custom local graphics, edits videos, writes SEO and AEO-optimized captions, and posts to 8 platforms. SocialRealtr Studio™ + CCU coaching included.
Common questions agents ask when comparing these two.
Start your 14-day free trial or book a demo to see the platform live.
No contracts. Cancel anytime.
