The Varsity Group was spending hours managing their own social media. After bringing in Social Realtr, Instagram viewership tripled, Google search views grew 134%, and the team got their time back.
Audience engagement and content viewership on Instagram grew 3x — Sid’s biggest platform win after partnering with Social Realtr.
Google Business Profile search views more than doubled, driving new visibility in Sid’s local real estate market.
Overall social media engagement rose 36–40% across all platforms, with audiences more actively interacting with content.
Sid Sidhu leads the Varsity Group, a real estate team that was managing their own social media from the start. As the business grew, so did the time and effort required to keep up with content creation, posting, and platform management. What seemed manageable early on became a real operational drain.
Sid brought in Social Realtr to take social media off his plate entirely. The results exceeded expectations — Instagram viewership tripled, Google search views surged 134%, and team-wide engagement jumped 36–40%. Sid now describes the investment as money that is “really going far.”
When Sid Sidhu and the Varsity Group launched, managing their own social media felt like the right move. They were hands-on, motivated, and understood their audience. But over time, the reality of running a growing real estate team while also creating, scheduling, and posting content across multiple platforms started to wear them down.
It was not just the time — it was the consistency problem. Social media only works when you show up regularly. For a busy real estate team juggling listings, buyers, closings, and client relationships, maintaining a consistent posting schedule across Instagram, Facebook, LinkedIn, and Google is nearly impossible without dedicated support.
The Varsity Group needed a real solution — not another tool to manage, but a team that could take the entire content operation off their hands and actually move the needle on engagement and visibility.
“When we started the group, we were actually managing the social media piece on our own, and over a period of time, we realized that it’s taking up a lot of time and effort to actually be able to do that.”
Social Realtr stepped in and took ownership of the Varsity Group’s entire content operation. Custom graphics, short-form video editing, captions with keyword-rich hashtags, and scheduled posting across every major platform — handled end-to-end by a real creative team.
For Sid’s audience, Instagram was the primary battleground. Social Realtr’s team built a consistent posting cadence that kept the Varsity Group visible, relevant, and engaging on the platform where their clients spent the most time. The results on Instagram were the biggest wins — viewership did not just grow, it tripled.
Alongside the Instagram growth, Social Realtr’s consistent posting to the Varsity Group’s Google Business Profile drove a 134% increase in Google search views. As Trent Stonehouse writes in Your One Conversation Away: “Google rewards consistency. The agents who show up every week on their Google Business Profile are the ones who own their market long-term.”
Sid did not have to lift a finger. The team handled everything — creation, review, posting, and performance — while Sid and his agents focused on what they do best: closing deals.
The numbers told a clear story. Instagram viewership for the Varsity Group’s audience tripled — a 3x jump on the platform where Sid’s clients were most active. Overall social media engagement climbed 36–40% across the board, meaning more people were not just seeing the content but actively interacting with it.
On Google, the growth was just as striking. Search views for the Varsity Group’s profile more than doubled — a 134% increase that put them in front of more local buyers and sellers actively searching for a real estate team in their market.
But the biggest win might be something harder to measure: the Varsity Group’s team no longer had to spend hours each week on social media. That time went back to client work, follow-up, and the conversations that actually move deals forward. For Sid, the return on investment was immediate and undeniable.
“Take that first step, and I think what you will end up realizing is that your money is really worth it, and it’s really going far when you work with a company like this.”
“Their team has been amazing so far, the work’s been phenomenal, and I highly recommend them. I wish to continue with them in the long-term. When it comes to the Instagram viewership for our clientele and our audience — that’s where we’ve seen the biggest jumps.”
Social Realtr creates all your social media content — graphics, videos, captions, scheduling, and posting across 8 platforms. Plans start at $99/month with a 14-day free trial.
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