Dinnell Real Estate Group earns Top 30 in Canada with Social Realtr

Real estate teams that don’t market well lose to ones that do

Chris and Angela Dinnell had something most agents don’t: a real commitment to video content. They were already posting weekly videos — a massive advantage over the competition. But effort alone wasn’t translating into the reach their business deserved.

Before Social Realtr, their videos were pulling 500 to 1,000 views. Decent, but not dominant. Their social following was sitting at around 1,000 — respectable for a local team, but far short of the brand authority they were aiming to build. In a market like Richmond, BC, where buyers and sellers choose agents largely based on perceived expertise and visibility, stagnant numbers were costing them opportunities.

Chris knew the content was there. What he needed was a system — someone who could take their raw effort and amplify it into the kind of reach that makes a team famous in their market. The challenge wasn’t willingness to create. It was knowing how to make that content perform at scale.

Full social media takeover — content, editing, and strategy

In February 2020, Chris handed off the entire social media operation to Social Realtr. That meant content creation, posting schedules, platform management, and — critically — video editing support for the team’s existing weekly video content.

Video editing that actually moves the needle

The Dinnell Group was already committed to video. Social Realtr made those videos perform. With professional editing support baked into the content strategy, each weekly video was optimized for maximum watch time, shareability, and platform reach. The result was immediate and dramatic: views jumped from 500–1,000 per video to 5,000–10,000.

Multi-platform content that builds local authority

Beyond video, Social Realtr handled the consistent flow of graphics, captions, and posts across Facebook and Instagram — keeping the Dinnell brand visible to every potential buyer and seller in Richmond. As Trent Stonehouse writes in Your One Conversation Away: “The agents who dominate their market aren’t always the best agents. They’re the most visible ones. When you show up everywhere, you become the obvious choice.”

That consistency — week after week, platform after platform — is what separates teams that grow from teams that plateau. Social Realtr provided the infrastructure so Chris and Angela could focus on what they do best: closing deals and serving clients.

From local team to nationally recognized social media leaders

The numbers tell a compelling story on their own. Video views multiplied by 10x. Their social following nearly doubled. Their content reach expanded dramatically across Richmond and the broader Canadian real estate market.

But the real validation came from outside the platform metrics: the Dinnell Real Estate Group was formally recognized as one of Canada’s Top 30 real estate groups for social media presence. That kind of national recognition doesn’t happen by accident — it’s the result of consistent, high-quality content executed at scale over time.

More importantly, the recognition became a business tool. When Chris and Angela sit down with a seller to pitch their marketing capabilities, they don’t have to explain how good their social media is. They can point to a national ranking that proves it. As Chris put it: it shows clients exactly what they can do when promoting and marketing a home.

That’s the compound effect of a strong real estate social media boost strategy — it doesn’t just grow your following, it becomes proof of your value to every future client you meet.