Tom Ferry coach and Burchell Home Team leader David Burchell needed one thing: consistency. Social Realtr delivers it — every day, across every platform, without him lifting a finger.
Daily graphics and videos go out automatically — David never has to think about what to post or when.
Consistent content across Facebook, Instagram, LinkedIn, Google, and more — all managed by Social Realtr.
David says Social Realtr “shines from anything else on the market” — a bold claim from a multi-year client.
David Burchell leads the Burchell Home Team and coaches real estate professionals through the Tom Ferry organization — one of the most respected coaching platforms in the industry. For David, showing up professionally and consistently on social media is not optional. It is a direct reflection of his brand and his credibility as a coach.
David turned to Social Realtr to solve his biggest content challenge: maintaining the kind of consistent daily presence that a real estate coaching brand demands. As a multi-year client, he has seen Social Realtr deliver day in and day out — custom posts, professional videos, and brand-aligned content that keeps his audience engaged and his business front of mind.
As a Tom Ferry coach, David Burchell’s personal brand is his business. Potential clients, referral partners, and current coaching clients all evaluate him by what they see online. A stagnant social presence signals a stagnant brand — and that is not a message any coach can afford to send.
The challenge is not knowing what to do. David coaches agents on building their business every day. The challenge is doing it himself — consistently, professionally, and across every platform — while running the Burchell Home Team and delivering coaching sessions. Something had to give.
Creating content in-house meant inconsistency. Sporadic posts, gaps in the calendar, videos that never got made — the typical pattern for busy professionals trying to manage social media alongside a full client load. David needed a system that would run without him.
“What we absolutely love about this product is its consistency. Every day we’ve got posts going out, every day we’ve got videos getting created that are going to get posted for us.”
Social Realtr took over the Burchell Home Team’s entire content operation. Custom graphics, short-form videos, captions, and hashtags — all created by a real creative team and posted daily without David touching a thing.
The most immediate result was simple: content went out every day. Not once a week. Not when someone remembered. Every day. Graphics, videos, consistent posting across Facebook, Instagram, LinkedIn, Google Business Profile, and more. The kind of presence that takes a full-time social media manager — delivered automatically by Social Realtr.
For a coach, brand consistency is non-negotiable. Every post Social Realtr creates reflects David’s messaging, his team, and his professional positioning. There is no guessing, no off-brand content, no rushed graphics. As Trent Stonehouse writes in Your One Conversation Away: “Your brand is not what you say it is — it is what shows up when someone searches your name. Consistency is the only way to control that story.”
Social Realtr’s Content Pipeline™ keeps everything organized and on track — David can see what is coming, approve content with a single click, and trust that his brand is being represented correctly, every single day.
After working with Social Realtr as a multi-year client, David’s assessment is direct: nothing else compares. His brand is visible, consistent, and professionally represented across every platform he needs to show up on. That consistency pays dividends in ways that are hard to quantify but impossible to ignore — trust, credibility, and top-of-mind awareness with clients and referral partners.
For a coaching professional, the content Social Realtr creates serves a dual purpose. It keeps current clients engaged and reinforces the value of David’s expertise. It also puts him in front of potential new coaching clients who find him through social media, see a professional and consistent brand, and make the call.
The result David points to most is not a traffic number or a leads report. It is the word he keeps coming back to: consistency. Every day, without fail, his brand shows up — and that compounds over time into something no sporadic posting strategy can match.
“It just showcases our brand, so there’s clarity, and there’s consistency with this product that really makes it shine from anything else that we’ve really seen on the market. You absolutely love it, so you should check it out.”
“The best platform for realtors! We have been with Social Realtr for several years now, and we couldn’t be happier. It has been a game-changer for our social media and our business as a whole. It’s so easy to use.”
Social Realtr creates all your social media content — graphics, videos, captions, scheduling, and posting across 8 platforms. Plans start at $99/month with a 14-day free trial.
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