A Remax veteran in Richmond, BC discovers the platform that finally made her digital presence work — starting with a Google Business channel she never even had on her radar.
Daily content posted to Google Business drove exponential growth in profile views — tracked and growing month over month.
After over a decade in real estate, Carmen’s biggest production year came directly after launching with Social Realtr.
Carmen wasn’t thinking about Google at all. Social Realtr introduced her to it, and now it’s one of her top visibility drivers.
Carmen McCracken is a real estate agent with Remax West Coast in Richmond, British Columbia. With over 11 years in the industry, she had built a solid practice — but her digital presence had never been a priority. She knew it mattered, she just had never taken the step to make it work for her.
Carmen signed up with Social Realtr primarily focused on Facebook and Instagram. What she did not anticipate was the platform that would make the biggest difference: Google Business. With daily content posted by the Social Realtr team, her Google profile views went up exponentially — and her overall business had its best year in over a decade.
Carmen McCracken had been closing deals in Richmond, BC for over 11 years. She was good at her job. Her clients trusted her. But in that entire time, digital presence had never been something she had explored — or even thought much about.
The challenge was not that Carmen was doing anything wrong. It was that the world had moved online and her business had not followed. Buyers and sellers in her market were searching Google, scrolling Instagram, and checking Facebook before ever picking up the phone. Carmen was not showing up in any of it.
Like many experienced agents, Carmen knew the gap existed. But building a consistent digital presence felt overwhelming — and it was never what she got into real estate to do. She needed someone to handle it for her, completely, so she could keep doing what she was best at.
“Digital presence was not something that I had even really thought about exploring.”
When Carmen first spoke to Trent, she was focused on two platforms: Facebook and Instagram. Those were the channels she was most familiar with — the ones most realtors think of first when they start thinking about social media.
But Trent did not just set up her social accounts and send her on her way. He educated Carmen on the importance of Google Business Profile — a platform she had not considered at all. Google Business is where people go to research local service providers, read reviews, and decide who to call. For a real estate agent, it is one of the most powerful visibility channels available, and most agents are not using it.
Social Realtr began posting content to Carmen’s Google Business Profile every day. That consistent activity signals to Google’s algorithm that the business is active and relevant, which drives higher visibility in local search results. Carmen’s profile started getting seen by people actively searching for real estate help in her market.
Beyond Google, Social Realtr handled Carmen’s Facebook, Instagram, and other channels — custom graphics, captions, hashtags, and scheduling, all done by a real creative team. Carmen did not have to write a post, design an image, or manage a platform. She just showed up to her clients.
As Trent Stonehouse writes in Your One Conversation Away: “The agents who win online aren’t the ones who post the most — they’re the ones who show up consistently in the right places, even the ones they didn’t know to look.”
Carmen’s Google Business Profile views went up exponentially. Month after month, the numbers climbed — and they were being tracked, so she could see the proof in real time. A platform she had never considered was now one of her most visible presences in the market.
But the bigger result was what it did for her overall business. Carmen McCracken had her best year in real estate — after 12 years in the industry. That is not a coincidence. That is what happens when an experienced agent finally has consistent digital presence backing up the reputation she has spent a decade building.
The “unanticipated surprise,” as Carmen put it, is exactly what Social Realtr aims to deliver. Most agents know they need better social media. What they do not realize is how much they are leaving on the table by ignoring Google — and how quickly that changes when someone starts working it for them every single day.
“The views on my Google Business web page have gone up exponentially. And the content that’s being posted there every day has really raised my profile on that platform. It was really an unanticipated surprise because on my radar, I wasn’t even thinking about Google. But I realize now more and more when people are looking for any kind of a business, a lot of people go to Google Business to see how many reviews that particular company or individual has.”
“My numbers are going up monthly and they’re being tracked. I do thank Trent and his team for that. I wasn’t even thinking about Google before Social Realtr — and now it’s one of my biggest visibility drivers. If you’re a realtor and you’re not on Google Business, you’re missing out.”
Social Realtr creates all your social media content — graphics, videos, captions, scheduling, and posting across 8 platforms. Plans start at $99/month with a 14-day free trial.
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